portfolio

siren rock brewing co.

every pint has a name.

A chef-driven kitchen and brewery in Rockwall, Texas, built from an empty lot. We designed the brand, the cans, the room and the signs on its walls.

the place
A chef-driven kitchen and brewery
where
Rockwall, Texas
size
13,000 sq ft
what we made
Brand identity, packaging, interior design, signage
Siren Rock's private room: a long table set with teal and mustard chairs under a wall of the beer characters drawn in black line
The private room, under a wall of the characters.

the labels

characters, not categories.

Most breweries name a beer for its hops or its style. Siren Rock gave every beer a character instead: the Prima Diva, the Fiery Rebel, the Magnetic Muse, the Noble Crusader. Each one got a portrait, a voice and a color of its own.

The color does the selling at the cooler. Every style holds its own ink, so a regular finds their beer from across the room before they can read the name. Over twenty labels came out of the system, across core beers, seasonals and limited releases.

The Siren Rock characters as a grid of line portraits, each drawn in its beer's color
The cast, each in its beer's color.
  • The Prima Diva American blonde ale can
  • The Fiery Rebel premium American lager can
  • The Magnetic Muse dark chocolate milk stout can
  • The Noble Crusader West Coast IPA can
  • The Fearless Contender hazy IPA can
  • The Gritty Matador Mexican-style lager can
  • The British Bombshell British pub ale can
  • The Divine Monk Belgian-style wit can

Eight cans, one cast.

Magnetic Muse, Prima Diva, Noble Crusader and Fearless Contender cans on ice
A Siren Rock tulip glass of pale beer beside a brass lamp on the stone bar top

the room

13,000 square feet of intention.

The building went up from an empty lot, so the room inherited nothing. The bar, the private room, the patio and the brewhouse behind glass were planned together, for the guests and for the crew working the floor.

Copper diamond shingles run the back wall, with the crest at the center and the taps set into the copper. The bar face is wrapped in deep blue waves. Brass lamps line the bar top.

The long bar: a pale stone top, tufted green stools, brass lamps and the copper diamond wall behind the taps
The bar face wrapped in deep blue and teal waves, teal stools along it and brass pendants above
The round Siren Rock crest on the back bar, with branded pint glasses and coasters on the counter
The back bar as built: copper diamond shingles, the crest between the words Siren and Rock, and the row of taps The back bar as drawn: an interior elevation from the permit set, with the diamond pattern, the shelves and the lights in line
The back bar, as drawn for permit and as built.

Copper+Oak designs brands, spaces and the systems behind them for independent hospitality in Dallas–⁠Fort Worth.

next case hello, DiVa!

your move

ready to build something worth talking about?

start the conversation