portfolio

hello, DiVa!

a getaway in every cup.

A dirty soda pop-up, dressed for the Riviera. We designed the mark, the colors, the cup stickers, the travel posters and the guide that keeps them in line.

the business
A dirty soda pop-up
what we made
Brand identity, packaging, signage
in hand
Cup stickers, travel posters, a brand guide
The hello, DiVa! brand guide cover: Sip Somewhere Beautiful over a beach of palms and sun, the diva on a scooter and the round dirty sodas badge
The cover of the brand guide.

the brand

the riviera, to go.

A dirty soda is a small luxury, so the brand plays it big: a diva in oversized sunglasses and a world lifted from old travel posters. The mark sets hello in coral script over DiVa in teal, with the diva beside it.

The wordmark comes in eight lockups, flat and round, light and dark. Six inks hold every piece together: Teal Sea, Coral Sunset, Sunshine, Midnight Tide, White Sand and plain white.

The hello, DiVa! primary mark, the diva in sunglasses beside the coral and teal wordmark, and the round badge ringed with sip somewhere beautiful
Eight hello, DiVa! wordmark lockups, flat and round, in coral, teal and navy
The six brand inks with their values: Teal Sea, Coral Sunset, Sunshine, Midnight Tide, White Sand and White
The icon set: a scooter, travelers on foot, a plane, a flamingo and palms
The icons, for wherever the words won't fit.

the cups

a stamp on every cup.

The brand rides out on the cup. Six stickers do the work of a postcard: the full mark, three round badges, the diva on her own and the hD monogram.

Each one carries a line of its own. Sip somewhere beautiful. Destination not required. Getaway and glow.

A hand holding a dirty soda, the round hello, DiVa! sticker on the cup
  • Round sticker: the diva and the wordmark, ringed with sip somewhere beautiful and destination not required
  • Die-cut sticker of the full hello, DiVa! mark over a wave
  • Round sticker: the diva in sunglasses against a sunburst and palms
  • Round sticker: the coral and teal wordmark, ringed with getaway and glow
  • Round teal sticker: the diva and the wordmark, ringed with getaway and glow
  • Round sticker: the hD monogram over dirty sodas
The six stickers.

the posters

wish you were here.

The posters sell the trip, not the drink. Amalfi, Monaco and Sydney, each set in the manner of a vintage travel poster, each with the diva already there.

Every city gets its own skyline and the same name along the bottom.

  • Hello. Diva. Amalfi Coast, Italy: the diva in coral trousers on a terrace above the sea, under a rayed sun
  • Hello. Diva. Monaco, Côte d'Azur: the diva in white on the harbor road below the cliffs
  • Hello. Diva. Sydney, Australia: the diva on a scooter facing the Opera House and the Harbour Bridge
The sticker on the cup: a dirty soda in a clear cup, a lemon wedge going in, a soda can beside it The same sticker as drawn: its print art alone on the brand's White Sand, set where it sits on the cup
The cup sticker, as drawn for print and on the cup.

Copper+Oak designs brands, spaces and the systems behind them for independent hospitality in Dallas–⁠Fort Worth.

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